The Shoebox & the Essence of Motown Literary Jam & Writer Conference

Who knew that a shoe box would have anything to do with a writer's conference?

At the Essence of Motown Literary Jam & Writers Conference this past weekend I started learning stuff before the workshops even began. I was sharing a vendor table with fellow author Tenita Johnson and the fact that she was still working on her setup when I was finished in under 5 minutes was the first sign that I was about to be schooled. On her side of the table was a lollipop-filled mug, strips of words of encouragement, colorful magnets highlighting her book's message, along with the standard business card and promotional items. Sure, those things were awesome in and of themselves but when she slid a shoebox under the tablecloth, elevating her book above everyone else's--hot damn! I marveled at the ingenious!



Notice the extra decor on the other side of the table.

 Lucky for me the trunk of my car is like traveling storage container and there was a box--not a shoe box but a box nonetheless-- inside that I can use for the occasion. Worked like a charm. Don't get me wrong. I didn't sell any books, but that's not why writers attend writer conferences. We go to learn how to sell and write books better.

And learn I did!

This post would be endless if I tried to list everything I learned at the conference. Instead I'll direct you to my Twitter account. Look for tweets with hashtag #eom2012, #mwn.

Til my next post. Happy reading!

Sincerely,
L.A.

2011 Essence of Motown Literary Jam & Conf

Awesome! Energizing! Electrifying! Educational! Phonomenal! Fun! Long. Exhausting. Irreplaceable.

Above are only some of the words that come to mind when I reflect on the day spent at the 8th Annual Essence of Motown Literary Jam & Conference hosted by the Michigan Literary Network and Motown Writers Network. Founder of the conference and the network, Sylvia Hubbard, pulled it off again, with a host of volunteers, sponsors, vendors, workshop presenters, and panel discussion participants.

A few of my personal favorite presenters today included author and motivational speaker Monica Marie Jones, who was also having a book release party for her latest book Monday Motivations, Versandra Kennebrew, author, speaker, holistic teacher, and life coach, as well as national bestselling author of 13 books, Vincent Alexandria.

Now that I'm done with my literary shout outs, let's get to the literary lessons learned. Disclosure: A literary sistah could only spread herself so thin during the course of one day. There were lots of workshops to choose from. Below are few of my takeaways from the two workshops I participated in as well as a new activity added to the conference itinerary--60 minuted write-in (i.e. lock-in, but for writers).

Motivating Yourself to Market Your Book--Workshop 1 Facilitated by Monica Marie Jones

Perfect ones 30 minute elevator speech. Make your audience want to know more about you.

Fan the fire of your project. Get a buzz going about your book BEFORE its even finished. Easily achievable by having your book cover designed early and releasing it to the public. Blog regularly about yourself, your book, or subjects related to your book. Keep yourself on folks' minds.

Don't keep your deadline to yourself. Tell your readers when you plan to have your book completed. They will keep you on target by always asking, "How's the book coming? You almost done?"

Social Media for Authors--Workshop 2 Facilitated by Versandra Kennebrew

Utilize group lists on Facebook. Suggested groups for authors may include: fans, book club members, writers, PR professionals, virtual mentors (see description below)

Have Facebook Fan Pages targeted for each area you work in (i.e. fiction, nonfiction, motivation). In the case of our presenters, Versandra Kennebrew,  who is not only an author, but also a massage therapist, life coach, and holistic teacher, she has a Facebook fan page for each of these subjects to better engage her fans of those particular endeavors. The same should be for all authors. Create a fan page for each book you publish, every service you offer. Social media is all about connecting to as many people as possible!


Develop virtual mentors. Thanks to the power of the Internet you don't have to personally know people to learn from them. You can easily Google successful authors you admire and learn by watching. A good number of virtual mentors is 10 but you can have as many as you'd like.

Be a resource to others. It's to your advantage to help others. While you're helping them, in essence you're helping yourself. The more people who know you is greater exposure to the people in THEIR network. See how that works.

Have a target number of  Facebook fans and/or friends, Twitter followers, Blog subscribers. Without goals of where you want to go, you have no sense of growth for your business (your authors, hip, your blog, etc) or no sense of how well you're doing.

Write-In--Hosted by Venus Mason-Theus As much as I loved the workshops I participated in, this event was THE ONE I anticipated the most. It was simply a one hour free write session. Participants could start on a fresh piece or work on a project in progress. Considering I hadn't written anything on my upcoming novel the previous week, I NEEDED this hour. The goal was to write non-stop (no backspacing, no deleting, no minor editing). And what a benefit it was! In that hour, I added nearly 700 words to my novel. Plus, the exercise got my creative juices flowing for the rest of the day.

Needless to say, I had a great time! And I had company. My wonderful daughter was kind enough to man my vendor table while I was bouncing around in and out of workshops and networking, soaking up all of this knowledge! Isn't she adorable???

Yours in Literary Love,

L.A. Jefferson :)

Essence of Motown Literary Jam & Conference

Actually sold a book during the conference! And to think that I almost didn't didn't attend. What was I thinking??? The conference was awesome! I made some great contacts and picked up a possible writing mentor. I attended a workshop entitled "Writers Tools" and learned that a massage therapist can be used as a writing tool? You know, relieve the stress of long hours spent at a computer or the frustration of writer's block. Something I needed to know. Hmm, lets see what else did I pick up during the conference:

1. Post-it notes are ideal for plot planning

2. Delegating key tasks such as website development,& editing

3. Allowing guest bloggers to help keep blog regularly updated

4. Continue professional development wby attending conferences & writing programs

5. Set daily writing goals (i.e. page count, word count)

 Pam Perry-PR Specialist

Hajj: Founder of Brand Camp University



Wow! What can I say about PR. It's where the real work begins. Yes, I thought the writing was the real work until the book was done and it was time to sell the darn thing! Did you know that effective PR for your book begins up to 2 yrs before you're even finished with it. Yes. Seriously! Below are a few of the PR tips I picked up.

1. As an author, your book is your product but YOU are the brand. Translation: Time to break out of that shell! According to Pam Perry, people buy things from people they like. Therefore, plaster that poster girl/boy grin on yourself and look the part of a professional at all times.

2. Speaking of looking the part--invest in a professional photo shoot for your website photos and especially book jacket picture and any promotional products. Yep, get your "America's Next Top Model" poses ready.

3. Always look the part. No more stepping out of the house looking all homely--even just going to the corner store. Pam Perry says you should always represent your brand even when you're not in that mode. You never know who you'll run into.

L.A. Jefferson & "Street Lit Phenomenon" Relentless Aaron

What can I say about our afternoon keynote speaker Relentless Aaron? He's got an amazing story of tenacity and well, relentlessness. He's received accolades from some big name folks like The New York Times, Publisher Weekly and ABC World News for being a "one-man marketing machine". From what I learned of him on this day he's about his business and part of that is helping aspiring authors to achieve their dreams. But he had words of caution too. "Expand your mind from just writing books." E-books are all the rave now. They're out selling print books now. Authors have to think outside of the box if your plan is to make it beyond your city and state limits. My ears were wide open to his words of wisdom and I encourage other writers to listen up as well.

No doubt I was fired up about my writing career at the close of the event. Well done Sylvia Hubbard for putting this all together! Can't wait til next year's conference.