Monday, December 13, 2010

Essence of Motown Literary Jam & Conference

Actually sold a book during the conference! And to think that I almost didn't didn't attend. What was I thinking??? The conference was awesome! I made some great contacts and picked up a possible writing mentor. I attended a workshop entitled "Writers Tools" and learned that a massage therapist can be used as a writing tool? You know, relieve the stress of long hours spent at a computer or the frustration of writer's block. Something I needed to know. Hmm, lets see what else did I pick up during the conference:

1. Post-it notes are ideal for plot planning
2. Delegating key tasks such as website development,& editing
3. Allowing guest bloggers to help keep blog regularly updated
4. Continue professional development wby attending conferences & writing programs
5. Set daily writing goals (i.e. page count, word count)

 Pam Perry-PR Specialist
Hajj: Founder of Brand Camp University

Wow! What can I say about PR. It's where the real work begins. Yes, I thought the writing was the real work until the book was done and it was time to sell the darn thing! Did you know that effective PR for your book begins up to 2 yrs before you're even finished with it. Yes. Seriously! Below are a few of the PR tips I picked up.

1. As an author, your book is your product but YOU are the brand. Translation: Time to break out of that shell! According to Pam Perry, people buy things from people they like. Therefore, plaster that poster girl/boy grin on yourself and look the part of a professional at all times.

2. Speaking of looking the part--invest in a professional photo shoot for your website photos and especially book jacket picture and any promotional products. Yep, get your "America's Next Top Model" poses ready.

3. Always look the part. No more stepping out of the house looking all homely--even just going to the corner store. Pam Perry says you should always represent your brand even when you're not in that mode. You never know who you'll run into.

L.A. Jefferson & "Street Lit Phenomenon" Relentless Aaron

What can I say about our afternoon keynote speaker Relentless Aaron? He's got an amazing story of tenacity and well, relentlessness. He's received accolades from some big name folks like The New York Times, Publisher Weekly and ABC World News for being a "one-man marketing machine". From what I learned of him on this day he's about his business and part of that is helping aspiring authors to achieve their dreams. But he had words of caution too. "Expand your mind from just writing books." E-books are all the rave now. They're out selling print books now. Authors have to think outside of the box if your plan is to make it beyond your city and state limits. My ears were wide open to his words of wisdom and I encourage other writers to listen up as well.

No doubt I was fired up about my writing career at the close of the event. Well done Sylvia Hubbard for putting this all together! Can't wait til next year's conference.

1 comment:

The Adventures of Princess Zaria said...

The conference was nice Did you get a chance to sit in on the publicity and promotion workshop I facilitated? See you at the next conference.